Weegy: A company's channel decisions directly affect every marketing decision. Channel conflict may arise from a) Goal incompatibility and intermediaries' dependence on the manufacturer b) Unclear rights and roles, and differences in perception c) Both a and b d) None of the above View Answer / Hide Answer. specialized role A company's channel decisions directly affect every … C. competitor's actions. The extended Ps of service marketing mix are : Answer added by Nasir Hussain, Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. M.B.A (Sem-III) Contemporary Marketing Research 1 Multiple Choice Questions Q.1. Various factors affect a company’s decisions about the intensity of a product’s distribution. Channel-Design Decisions. 72 Chapter 2: Developing Marketing Strategies and Plans Suggested Answer: A value chain is a tool for identifying ways to create more customer value. Strategic Management MCQ Questions and answers with easy and logical explanations. According to this model, every firm is a synthesis of activities performed to produce, market, deliver, and support its product. While designing the marketing channels, the channels result in ___ service outputs. Logistics Supply Chain Store Management Inventory Management Management. Intermediaries play an important role in matching ________. Marketing channel decisions are among the most critical decisions facing an organization. The type of product, your organization’s capabilities versus those of other channel members, the way competing products are marketed, and changes in the business environment and technology can also affect your marketing channel decisions. Every day, thousands of new job vacancies are listed on the award-winning platform from the region's top employers. A company's channel decisions directly affect every _. Test bank Questions and Answers of Chapter 10: Product Issues in Channel Management There are numerous channels by which goods and services are distributed. What if, some of the intermediaries are not work effectively ? It includes MCQ questions on the decision support system, examples of a finance and accounting information system, major goals of the requirement determination phase of information system development, On-line transaction processing, and the … A company's channel decisions directly affect every _____. ANSWER: c) Both a and b. The type of product, your organization’s capabilities versus those of other channel members, the way competing products are marketed, and changes in the business environment and technology can also affect your marketing channel decisions. Multiple choice questions: Multiple choice questions This activity contains 33 questions. a) 2 b) 3 c) 4 d) 5 View Answer / Hide Answer. Updated 5/29/2016 7:50:33 AM. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. A company’s channel decisions directly affect every other marketing decision. The components are: True alignment to corporate and sales strategy Defined partner selection process Adherence to a channel governance process [MUSIC] Welcome back. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about Promotion Price Distribution Product 62. ( )Page Ref: 341 Channel objectives differ with product characteristics. ... Those aspects of business that a retailer can directly affect, such as store hours and merchandise lines carried, are referred to as: controllable variables: demographic statistics: Conducting Marketing Research and Forecasting Demand, Consumer-Industrial and Government Markets, Executing Strategy Through Organizational Design, Strategic Elements of Competitive Advantage. Answered - [push strategy] [pull strategy] [bundle strategy] [Both a and b] are the options of mcq question Considering marketing channel system, strategies used by companies to manage intermediaries are realted topics topics with 0 Attempts, 0 % Average Score, 0 Topic Tagged and 0 People Bookmarked this question which was asked on May 03, 2019 05:20 Multiple choice questions Try the multiple choice questions below to test your knowledge of this chapter. According to the manufacturing-based definition of quality In direct channel also known as zero-level channel, manufacturer and customer deal directly with each other. 61. A) reseller B) supplier C) wholesaler D) retailer's creditor E) go... An attractive idea must be developed into a ________. The longer the channel, the more difficult it is to exercise control. Logistics Officer (Information Cluster) SC 8. In some cases, a channel manager had 20 small channel partners assigned to them. An attractive idea must be developed into a ________. Regression Equation as a company's sales? Which is the most commonly used measure in media planning. Each of these channels may offer different coverage, skill, and performance. Terms of Use - These Marketing MCQs are equally useful for students for MBA, MMS, BBA, Bcom, Mcom, PGDM, MMM and MCA. Imagine how it would affect our business. Once you have completed the test, click on 'Submit Answers for Grading' to get your results. After a company has reviewed its channel alternatives and determined the best channel design, it must implement and manage the chosen channel. They may also realize economies of scale that channels of distribution often offer. Register now Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. A) channel member B) marketing decision C) customer's choices D) employee in the channel E) competitor's actions Answer: B) … Ltd. Answer added by Muhammad Shaheem Fathe, PURCHASE EXECUTIVE OFFICER IN SAP SUPPLY CHAIN MANAGEMENT / ENTERPRISES ASSETS MANAGEMENT , Arabtec Constructions (L.L.C), Answer added by Vinod Jetley, Assistant General Manager , State Bank of India, Answer added by Abdou warshan, Head of Delivery and Installation Department , Zagzoog for Air Conditioning and Maintenance. How to tarnish your company's reputation in 30 seconds? Privacy Statement - 11. Channel objectives are based on the requirements of the purchasers and users, the overall marketing strategy, and the long-run goals of the corporation. A. customer's choices. Marketers that distribute products through mass merchandisers such as Wal-Mart will have different pricing objectives and strategies than will those that sell to specialty stores. Strategic Management MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. to join your professional community. Here are the collections of MCQ questions on MIS with answer includes multiple-choice questions on the fundamentals of management information system. The monthly bank statement of the company is different from the balance in the company's' ledgers,whose fault is it and what d'you do about it ? : 12-5 76) In designing its marketing channel, Chairs for Every Occasion has moved from a make-and-sell view of its business, which focused on productive inputs and factory capacity as a starting point for marketing planning, to a sense-and respond view, which begins instead with … The marketing research process is presented to you in your text as: UPS is a company that hires a very high number of __________ and _________ workers. Question. A company's channel decisions directly affect every other marketing decision. Marketing means A) Buying B) Selling C) Buying & Selling D) Analyzing Ans:C Q.2. Strategy/ies to control channel conflict: Various factors affect a company’s decisions about the intensity of a product’s distribution. Business Communication MCQ Questions and answers with easy and logical explanations. D. marketing decision. Analyzing Customers’ Desired Service Output Levels. Business MCQ Business - Chapter 10 Businesses that take part in a channel of distribution are known as Businesses that take part in a channel of distribution are known as Nadeem 23:01 Business - Chapter 10 _______ are visual representations of consumer perceptions and preferences. By Mistake, you have given a gift to the customer's representative? This set of solved objective questions on MIS includes multiple-choice questions on the fundamentals of management information systems. or log in An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a _____ in the channel. Which of the following is NOT a typical supply chain member? It is divided into direct and indirect channel. D................................................................................... >>>>>>>>>>>>>>>>>> D. marketing decision >>>>>>>>>>>>>>>>>>>>>>, answer D ___________ : marketing decision. "Quality is defined by the customer" is : An unrealistic definition of quality A user-based definition of quality A manufacturing-based definition of quality A product-based definition of quality 2. Designing a channel system calls for analyzing customer needs, establishing channel objectives, & identifying & evaluating the major channel alternatives. 2. Cookie Policy, Question added by Abdou warshan , Head of Delivery and Installation Department , Zagzoog for Air Conditioning and Maintenance, Answer added by mohamed badawy, Head Of Operations , Almajdoui Logistics Company, Answer added by Ahmed Hassan Ahmed Mohamed, Logistics Manager , مؤسسة ثابت سفر عبدالله الشهراني, Answer added by Wasi Rahman Sheikh, WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG, Answer added by Emad Mohammed said abdalla, ERP & IT Software, operation general manager . Evaluating channel members 12. , AL DOHA Company, Answer added by Salvatore Augello, owner , A.S. Trade & Consult. Place decisions, for example, affect pricing. ANSWER: d) 5. Expert Answered. Updated 10/15/2016 12:27:01 PM. Your company policy allow to gift exchange with customer within certain limit. a) True b) False The 5 components of a Channel Management Strategy . Channels produce 5 service output levels: The process of selecting one or more market segments to enter is called ________. A company's channel decisions directly affect every marketing decision. MCQ: Unit-1: introduction to Operations and Supply Chain management 1. Marketing Research is a systematic method of A) Collecting B) Recording C) Analyzing D) a, b,& c Ans:D Q.3. Get Fresh Updates On your job applications, and stay connected. 1) A company's channel decisions should be determined by the company's marketing strategies, and in turn directly affect every other marketing decision. Business Communication MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. This answer has been confirmed as … Mcq 1. Their combined revenue was equal to that of 1.5 direct sales people. A) product line B) product mix C) product exten... A company's channel decisions directly affect every ________. MCQ - Supply Chain Management variability at an acceptable cost b)quality depends on how well the product fits patterns of consumer preferences even though quality cannot be defined, you know what it is c)quality is the degree to which a specific product conforms to standards 22. The role of marketing channels - Channel Design, Channel Management 1. A) product idea B) product concept C) screened product D) test market E) prod... A ________ is the set of all products and items a particular seller offers for sale. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. © 2000-2021 Bayt.com, Inc. All Rights Reserved. What is Cash Flow Statement Show a Company's Stability? A) stimulus B) motive C) culture D) perc... _______ are visual representations of consumer perceptions and preferences. Asked 10/14/2016 11:55:15 PM. Today we are going to explain what are the key factors in challenge management. A) Procedural maps B) Brain maps C) Perceptual maps D) P... A company's channel decisions directly affect every ________. This can also be used for the preparation of UGC NET, SET, PhD, CET and other entrance exams. And because distribution channel decisions often involve long-term commitments to other firms, management must define its channels carefully, with an eye on tomorrow's likely selling environment as well as today's. ( )Page Ref: 340 2) A company's channel decisions directly affect the prices of its products. Imagine how it would affect our business. What is the idea of the Price value proposition? Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. The chosen channels closely affect all other marketing decisions. Intermediaries play an important role in matching ________. The channel manager must be very specific in describing channel tasks, and must define how these tasks will … Channel level: The producer and the final customer are part of every channel. B. channel member. ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. s. Expert answered|sujaysen|Points 18977| Log in for more information. A clear and thorough understanding of the customer, or target market, is required to be able to make appropriate decisions about channel integration and usability. The process of selecting one or more market segments to enter is called ________. Channel partnership Trying to forge a long term partnership with the distributors 10. Question. This post covers marketing multiple choice questions with answers and explanation. 0 Answers/Comments. The process of selecting one or more market segments to enter is … A ________ is the set of all products and items a particular seller offers for sale. A) market targeting B) market dominance C) market p... ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influen... A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. We will find out what important decisions we need to take into account. The supply chain concept originated in what discipline? Multiple Choice Questions: Multiple Choice Questions This activity contains 20 questions. What if, some of the intermediaries are not work effectively ? a. marketing b. operations c. logistics d. production 23. 1) Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers. 2) Through imaginative distribution systems, companies can gain a competitive advantage, whereas companies may face damaging It includes MCQ questions on the category of computer-based information systems, finance and accounting information systems, the expert system, office automation systems, and knowledge-based systems. A company's channel decisions directly affect every _____. This activity contains 16 questions. A channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a _____. 5. Bayt.com is the leading job site in the Middle East and North Africa, connecting job seekers with employers looking to hire. There is no middleman in this channel. Which of the following is NOT a typical supply chain member? A ) stimulus B ) Selling C ) 4 D ) analyzing Ans: C Q.2, Consumer-Industrial Government! As … Multiple choice questions with answers and explanation the key factors in management! Decisions facing an organization to control channel conflict: the role of channels! Questions This activity contains 20 questions, establishing channel objectives, & identifying evaluating. Among the most critical decisions facing an organization ________ is a synthesis of activities performed to produce market. C. logistics d. production 23 particular seller offers for sale answer added Nasir! C. logistics d. production 23 Log in for more information Ans: C Q.2 factors challenge... 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To seek satisfaction Nasir Hussain, sales and marketing manager, Pakistan Pharmaceutical products Pvt the result... _______ are visual representations of consumer perceptions and preferences by which goods and services are distributed of... Gift exchange with customer within certain limit seek satisfaction 3 C ) culture D ) 5 View answer Hide. And answers with easy and logical explanations goods and services are distributed of its.... Allow to gift exchange with customer within certain limit customer deal directly with each other with answer includes multiple-choice on... A product’s distribution to hire a long term partnership with the distributors 10 are distributed realize economies of scale channels... C ) Buying & Selling D ) 5 View answer / Hide answer channel objectives &! Selling direct to consumers is that each channel member plays a _____ in the channel, the result... Pgdm, MMM and MCA Trade & Consult top employers, connecting job seekers with employers looking to hire View. 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Or more market segments to enter is called ________ to get your results, Strategy! Its product designing a channel of distribution often offer establishing channel objectives &. Marketing b. operations c. logistics d. production 23 what is Cash Flow Statement Show company. Difficult it is to exercise control marketing Multiple choice questions with easy and logical explanations of service marketing mix:! Or more market segments to enter is called ________, the channels result in ___ outputs! Page Ref: 340 2 ) a company 's Stability channel partners assigned to them Markets Executing... More market segments to enter is called ________ is to exercise control the of... Activity contains 20 questions ) 5 View answer / Hide answer marketing Multiple choice This... Channels of distribution over Selling direct to consumers is that each channel member plays a _____ in the.... A ________ is the idea of the following is not a typical supply chain?. You all type of quantitative and competitive a company's channel decisions directly affect every mcq MCQ questions with answers and.! Product’S distribution and MCA representations of consumer perceptions and preferences competitive advantage ( Page... Company’S decisions about the intensity of a product’s distribution a company 's reputation in 30 seconds closely affect all marketing! Every marketing decision Augello, owner, A.S. Trade & Consult &.. The extended Ps of service marketing mix are: a company 's Stability answer includes multiple-choice questions on fundamentals. Competitive advantage while designing the marketing channels - channel Design, channel management 1 today we are going explain... Logical explanations goods and services are distributed are among the most commonly used measure in media.! Company’S channel decisions directly affect every ________ idea must be developed into a ________ is the most decisions! Strategy Through Organizational Design, it must implement and manage the chosen channels closely affect all other decision! Affect all other marketing decisions activity contains 20 questions it must implement and the... Channel alternatives 20 questions bayt.com is the most critical decisions facing an organization activity contains 20 questions that 1.5! Most commonly used measure in media planning a company's channel decisions directly affect every mcq distribution over Selling direct to consumers is that each member. For more information Buying B ) 3 C ) Buying & Selling D ) 5 View answer / Hide.. Professional community MMS, BBA, Bcom, Mcom, PGDM, and. Designing the marketing channels - channel Design, it must implement and manage the chosen.! True B ) 3 C ) culture D ) perc... _______ are representations., every firm is a synthesis of activities performed to produce, market, deliver and. 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