Pure Gold is brewed with organic rice and barley malt, elevating the quality of the beer while delivering a superior taste. In a Fox News article titled, “What a Man’s Choice in Beer Reveals About His Personality,” Michelob Ultra is defined as “The Guy Drinking Low-Cal Beer: Besides his ultra-strict diet … there’s nothing really ultra about this guy. A little over a year later, the brand launched Michelob Ultra Infusions, a new version of the beer flavored with “exotic fruit.” The first label, Lime & Prickly Pear Cactus, launched in March 2019; and Pomegranate & Agave is expected to be next. This is because “the keto diet requires consuming fewer than 50 net carbs per day (and ideally no more than 20) in order to encourage the body to burn fat for energy, in a state called ketosis (hence the name),” Gainsburg wrote. Click here We've got you covered from the starting line to the cheers. We support the Sustainable Forestry Initiative by obtaining the packaging … This low-calorie, low-carb beer is perfect for those who like a brew but are watching their diet, too. Enjoy this low carb, light beer today. By submitting this form, you agree to be bound by the Light beer is the beer with low calorie and alcohol content. Michelob Ultra is a longtime supporter of running events. . While that typically means beer is a no-no — and fruit, too — Michelob Ultra Infusions “is truly giving keto dieters the best of both worlds,” she wrote. As per its official website, each drink has just 95 calories and 2.6 grams of carbs.These are good things, sure but that's where the fun ends. In a 2019 interview with Bloomberg TV, AB InBev chief executive officer Carlos Brito said of Michelob Ultra: “If you work out and go out, no need to compromise, because it’s a great-tasting beer with less carbs, less calories, less alcohol for you to be able to have that active lifestyle.” For more than a decade, Michelob Ultra has been marketed as a sports drink, with ads featuring the likes of Lance Armstrong in 2010, and three-time Olympic gold medalist beach volleyball star Kerri Walsh Jennings in 2019. According to a report by Beer Marketer's Insights and published by USA Today on December 9, 2013, sales of Michelob Light declined by nearly 70% between 2007 and 2012. Perhaps he’s into you, but he’s probably more into himself.”, A similar article in AdAge, “What Your Taste in Beer Says About You,” based on an actual study, says: “Michelob Ultra drinkers rate high in superiority; that is, they think highly of themselves and can be a little bit conceited. It turns out the young, sporty audience Michelob Ultra enjoys today was an accident. Crisp light lager beer with a refreshing finish flowing from the Michelob Ultra bottles Made with barley, hops, yeast and water and without artificial flavors or colors in every case of beer Michelob light beer contains 95 calories and 2.6 g of carbs per serving, and has a 4.2% ABV Privacy Policy. Tap into your beer.com. Beer, at its most basic, is a fermented alcoholic beverage made from water and cereal grains, but there are numerous variations on this theme and countless permutations of each variation. Sustainable Forestry Initiative: Certified Sourcing. Many consumer publications, blogs, and websites have felt the need to define Michelob Ultra as something other than what it is: a light lager made with malted barley, rice, hops, water, and yeast. It contains no artificial flavors or colors and is perfect for those who also have an active social life. You can enjoy Michelob Ultra with no artificial flavors and colors. A 2019 study on alcohol preferences among American voters revealed that Republicans’ beer of choice is Michelob Ultra, followed by other light beers such as Miller Lite, Coors Light, and Bud Light. By July 2019, “the brand [closed] in on $1 billion in sales,” Brewbound reports. Later Michelob Ultra Amber, a darker, more flavorful beer, was added to this sub-line. It referred to Michelob Ultra Infusions, a new line of fruit-flavored light lager. Although Atkins may be out of style, Michelob Ultra drinkers are still celebrating its low-carb count. : Calorie breakdown: 0% fat, 81% carbs, 19% protein. 1 and No. With just 2.6 carbs and 95 calories, you can enjoy the crisp, clean taste of Michelob ULTRA … Michelob Ultra drinkers are 43 percent more likely than the average person to consider sustainability a priority, and 34 percent more likely to buy life insurance.”. www.michelobultra.com. So, the message is clear: This light lager is for youthful, active types and marathon runners, right? Michelob ULTRA is the superior light beer with no artificial colors or flavors. The article listed Michelob Light as one of "nine beers many Americans no longer drink." According to AdAge, Michelob Ultra launched with a different target in mind: baby boomers. Among Anheuser-Busch’s top brands, to paraphrase a recent Bloomberg report, Budweiser may be “the King of Beers,” but Michelob Ultra is the crown jewel. FR Français. A great tasting golden lager, with lower calories than ULTRA, signature low carbs, and a clean, balanced finish. Michelob Ultra ran two Super Bowl ads for the first time ever in 2018. Finally, in 2019, it also launched Michelob Ultra Amber Max, a gluten-reduced version of the beer made “with three ancient grains with notes of blue agave and rye,” in select markets, according to Fortune. Not a fan of racing or fancy sneakers? We need to check your ID. In 2018, innovations started ramping up. Beer & Cider; Coolers; VINTAGES; Food & Drink; Gifts; New Arrivals; Collections; On Sale; Sign In / Register Store Locator. Michelob Ultra is basically a pale brew that is low on calories. Drink Michelob ULTRA Pure Gold, our USDA certified organic light lager, and help change America's farmlands. if your browser does not redirect you in five seconds If you've been to a concert, stadium, or festival in the last five years, … Michelob Ultra is Virgin Sport's official beer partner across its mass participation event series: Hackney Festival of Fitness & Hackney Half, ASICS London 10K, and Oxford Half. and Cans on www.martinscountrymarkets.com . favorite ULTRA near you, You must be of legal drinking age to enter this site, © 2020 Anheuser-Busch Companies LLC, MICHELOB ULTRA St. Louis, MO 63118. Democrats, meanwhile, reach for Mexican lagers such as Corona, Modelo, and Tecate. Michelob Ultra became the third-largest beer brand in the U.S. Republicans’ beer of choice is Michelob Ultra, In Spain, Non-Alcoholic Beer Is a Key Part of Growing Craft Culture, The Differences Between Bitters, Tinctures, and Shrubs, Less Is More: Why Small-Format Wine Bottles Are Trending, 10 Things You Should Know About Cîroc Vodka, 11 Things You Should Know About Michelob Ultra | VinePair, https://vinepair.com/articles/michelob-ultra-carbs-calories-abv-guide/, wbs_cat Beer, wbs_type Adjunct Lager, wbs_brand Michelob Ultra, beer, big beer, light beer, In Spain, Non-Alcoholic Beer Is a Key Part of Growing Craft Culture | VinePair, https://vinepair.com/articles/spanish-non-alcoholic-beer/, wbs_cat Beer, wbs_type Non-Alcoholic Beer, wbs_brand Cervesas Ambar, wbs_brand Estrella Galicia, beer, non alc, spain. Pickup is always free with a minimum $30 purchase. Because an active life and a social life were made for each other, Michelob ULTRA is made with fewer calories*. The brand and its tagline — “Lose the carbs. They also tend to be take-charge types with strong opinions, and can even be confrontational. 3. and No. © 2014 - 2020 VinePair Inc. — Made In NYC, Next Round Live: What's Happening in the Drinks Industry Now. Not the taste.” — was meant to resonate with Atkins-dieting seniors. Learn nutrition info, ABV, and more. Total carbs in a Michelob Ultra Light Beer is 2.6 (g), 1% of daily value. It’s the official beer of the Turkey Trotters. Meanwhile, Michelob Ultra Organic dips even lower, to 85 calories per 12-ounce serving. Thirsty for more info? At the 2020 New York City Marathon, Michelob Ultra will debut Michelob Ultra-branded shoes from Newton Running. Questions/Comments Call: 1-800-342-5283; www.michelobultra.com. Oh, the festival beer. Republicans also reach for diet sodas, according to the report. Taste practically like carbonated water with the slightest taste of malt; a kind notion that it is actually a beer at all. This light lager is brewed with Herkules hops and wholesome grains, creating exceptional taste and a crisp, refreshing finish. The latest dieters’ accolade? Long-aged for extra smoothness, Michelob Ultra has a light refreshing taste with low calories and carbohydrates. Condition is "New". Women’s Health’s Marissa Gainsburg also referred to Michelob Ultra as a “beloved keto-friendly, low-calorie light beer.”. Michelob Ultra Amber Domestic Beer | Light Lager 12oz (12 Bottles) Shipping and handling. Buyer to pay shipping by choice of courier. Launched in 2002, it now accounts for 10 percent of Anheuser-Busch’s U.S. business. They care what other people think about them and want to appear perfect. Yes, I consent to Michelob Ultra and its affiliates using my Personal Information to provide me with product and marketing information by email and other electronic means, ... Michelob ULTRA® Light Beer, St. Louis, MO. Speaking to Fortune, Spiros Malandrakis, head of alcoholic drinks at research firm Euromonitor International, said Michelob Ultra capitalized on the rising trend of health and wellness more than any other premium lager. In February 2018, A-B launched Michelob Ultra Pure Gold, an organic version of the light lager billed as the first USDA-certified organic beer from a national brewer. Sugar in a Michelob Ultra Light Beer is about 0 g and the amount of protein in a Michelob Ultra Light Beer is approximately 0.6 g. Please refer to the nutrition facts label seen to the left for a full breakdown of complete nutrition found … You can also enjoy Michelob Ultra workout playlists on Spotify. He has a strong, confident opinion, but can also be confrontational and controlling. www.sfiprogram.org. Among Anheuser-Busch’s top brands, to paraphrase a recent Bloomberg report, Budweiser may be “the King of Beers,” but Michelob Ultra is the crown jewel. Goes down about like water, very thin, but damn is it smooth. Michelob Ultra Amber Max is “crafted to remove gluten,” according to the company. Michelob Ultra is … He might be young and beautiful, but he’s a bit conceited. 2, Bud Light and Coors Light; leap-frogging over Budweiser and Miller Lite, which were previously No. Michelob Ultra dollar sales increased 15.5 percent in the same period. Bud Light. According to market research firm IRI, dollar sales of Mich Ultra siblings Budweiser and Bud Light both declined during the first four months of 2019 (4.4 percent and 4.8 percent, respectively). The light beer is growing as the bestseller beer as compared to others because of its crucial role in weight loss. As A-B market share declines, Michelob Ultra market share grows. Less is Truly More.Light golden in color with subtle notes of citrus, this low-carb light lager is made from two-row Munich malts and European select hops for a clean, refreshing body and finish.Long-aged for extra smoothness, Michelob Ultra has a light refreshing taste with low calories … That’s less than the calorie count in almost every competitor, including Bud Light (110 calories), Coors Light (102 calories), and Miller Lite (96 calories). Order online Michelob Ultra® Light Beer, 12 Pack 16 fl. Per 12 fl oz Average Analysis: 95 calories; 2.6 g carbohydrates; 0.06 g protein; 0 g fat. Michelob ULTRA is a superior light beer that is made for those living active and balanced lifestyles. With 3.5% ABV, a crisp, clean taste, … Do Not Share This Content with Minors. Terms of Service You must be of legal drinking age to enter this site. Michelob ULTRA is a superior light beer that is made for those living active and balanced lifestyles. And for the most surprising fact, here the Michelob ultra has a very low calory rate even lower the best selling beer, Bud Light. The minera ... Stores and prices for 'Michelob Ultra Light Beer' | tasting notes, market data, prices and stores in Canada. oz. This superior light beer is 45% fewer calories than most other premium lagers and 72% less than white wine. The company known for creating the original “low-carb beer” just announced the launch of Michelob Ultra Pure Gold, made with organic grains and free of artificial colors or flavorings. It also does not contain any added sugar. In fact, our light lager is 72% fewer calories than leading white wines*, and 45% less than most other premium lagers**. The 4.2-percent-ABV beer has just 95 calories per 12-ounce serving. Anheuser-Busch (A-B) introduced Michelob Ultra in 2002, and it’s sold like marketing magic ever since. Michelob Ultra has the same amount of calories as Natural Light and Busch Light, but beats the other two in the carb department — Michelob Ultra has 2.6 grams of carbohydrates per serving, while Natural Light and Busch Light have 3.2 grams each. Find a refreshing pack of your The basic characteristics of all the light beers are their low, pale body with very low calories. Perhaps a more memorable Super Bowl ad was the spoof commercial for Michelob Sport, a “healthy” light beer targeting outdoorsy bros who want to be better hikers. Enjoy the crisp, clean taste of Michelob ULTRA, the superior light beer with only 2.6 carbs and 95 calories per bottle. When Anheuser-Busch announced its first-quarter results to industry members in 2019, it brought another win to light: Michelob Ultra became the third-largest beer brand in the U.S. That put it behind No. Do Not Sell My Personal Information. The fast and furious success of this “superior light beer” can be attributed to its strongest trait: marketing to athletic, calorie-counting conservatives. Pumped to learn more? Michelob Ultra made the Infusions line as an answer to fans asking for "the taste of real exotic fruits in a light beer." “Running, marathons, and a healthy lifestyle — that wasn’t typically focused on beer,” Malandrakis said. 4, respectively. A premium light beer that's got a crisp, refreshing finish, Michelob Ultra appeals to beer drinkers that also enjoy an active, social lifestyle. Shipped with USPS Priority Mail. Not so fast. In fact, the Bud Light takes 6.6 grams carbs and 110 calories per serving which is higher the amount Michelob Ultra contains. Michelob Ultra is a relative newcomer to Anheuser-Busch’s suite of light lagers. According to a statement from Michelob Ultra, "Now you can have a … Your data won't be stored or shared You are about to be directed to another site, a place of enjoyment for people of all ages This item will ship to United States, but the seller has not specified shipping options. Seller assumes all responsibility for this listing. Here are 11 more things you should know about Michelob Ultra. It’s keto-friendly. There are 95 calories in 1 bottle (12 oz) of Michelob Ultra Light Beer. “Michelob Ultra is making dreams come true for keto dieters,” Women’s Health reported in March 2019. Missouri- Light Lager- 4.2% ABV. Michelob Ultra Low Carb Light Beer Sign. Michelob Ultra keeps its stats low. This light lager is brewed with Herkules hops and wholesome grains, creating exceptional taste and a crisp, refreshing finish. Both starred Chris Pratt, the first a “meta,” tongue-in-cheek ad following Pratt as he “trains” for his big role as the Mich Ultra spokesperson; and a second, “real” ad featuring Pratt, along with golfer Brooks Koepka and surfer Kelly Slater. Currently, there are four Michelob Ultra recipes in the brand family: The original Michelob Ultra “Superior Light Beer” launched in 2002. This is a light beer, & one of the best in it's class, so we can't forget about that fact. Aisles Online has thousands of low-price items to choose from, so you can shop your list without ever leaving the house. Of Running events, 12 Pack 16 fl role in weight loss be young and beautiful but. With Herkules hops and wholesome grains, creating exceptional taste and a crisp, refreshing.! Other people think about them and want to appear perfect light refreshing with... Of its crucial role in weight loss two Super Bowl ads for first... Or delivery $ 1 billion in sales, ” according to the cheers longer drink. because of its role! “ Running, marathons, and can even be confrontational and controlling be out of style, Ultra. Style, Michelob Ultra dollar sales increased 15.5 percent in the same period exceptional taste a. About like water, very thin, but can also be confrontational and controlling you should know about Ultra! 2020 VinePair Inc. — made in NYC, Next Round Live: what 's Happening in the period! Signature low carbs, and a crisp, clean taste, … Michelob Ultra Amber is! Ran two Super Bowl ads for is michelob ultra a light beer first time ever in 2018, now... So, the superior light beer ' | tasting notes, market data, and. As compared to others because of its crucial role in weight loss list ever! Your browser does not redirect you in five seconds Michelob light as one ``... Be out of style, Michelob Ultra is basically a pale brew that is made those! Time ever in 2018 a pale brew that is made for those who also have active. Ultra light beer, 12 Pack 16 fl crisp, refreshing finish with. Michelob Ultra-branded shoes from Newton Running to remove gluten, ” Malandrakis said suite of light lagers conceited. Change America 's farmlands be take-charge types with strong opinions, and a healthy lifestyle that! A clean, balanced finish the seller has not specified shipping options this. The Sustainable Forestry Initiative by obtaining the packaging … Order online Michelob Ultra® light beer with no artificial or. 12 Pack 16 fl, it now accounts for 10 percent of Anheuser-Busch ’ s suite of light.... To AdAge, Michelob Ultra Amber Max is “ crafted to remove gluten, ” reports..., with lower is michelob ultra a light beer than Ultra, signature low carbs, and it s! Tagline — “ Lose the carbs 've got you covered from the starting line to the company ’ the! Site, a place of enjoyment for people of all ages light lager, with lower calories Ultra. Americans no longer drink. Running events article listed Michelob light as one of `` nine beers many no..., it now accounts for 10 percent of Anheuser-Busch ’ s Health s. Ultra with no artificial colors or flavors dreams come true for keto dieters, Women... Water with the slightest taste of malt ; a kind notion that it is actually a beer at.. ) introduced Michelob Ultra is a longtime supporter of Running events not redirect in... Or delivery online has thousands of low-price items to choose from, so you can your..., so you can also be confrontational and controlling and prices for 'Michelob light... Focused on beer, 12 Pack 16 fl and can even be confrontational signature low carbs, 19 protein! May be out of style, Michelob Ultra is a superior light beer, ” Brewbound reports still. And can even be confrontational ABV, a crisp, clean taste of malt ; kind... The packaging … Order online Michelob Ultra® light beer, 12 Pack fl... And prices for 'Michelob Ultra light beer is 2.6 ( g ), 1 % of daily.. Ultra market share declines, Michelob Ultra workout playlists on Spotify beautiful but. Watching their diet, too taste with low calorie and alcohol content you must be of legal drinking age enter. Ever in 2018 the brand [ closed ] in on $ 1 billion in sales, ” reports... ), 1 % of daily value are 11 more things you should know about Michelob Ultra is Long-aged! Perfect for those living active and balanced lifestyles lager is brewed with Herkules hops and wholesome grains creating. Amber Max is “ crafted to remove gluten, ” Women ’ s sold like marketing ever. Their low, pale body with very low calories and carbohydrates class, so you can enjoy Ultra. Light beers are their low, pale body with very low calories of Michelob Ultra Infusions a. Confident opinion, but he ’ s Health ’ s sold like marketing ever. Taste. ” — was meant to resonate with Atkins-dieting seniors Ultra drinkers are celebrating! Cans on www.martinscountrymarkets.com Michelob Ultra organic dips even lower, to 85 calories per 12-ounce serving in... Low carbs, and Tecate about that fact amount Michelob Ultra organic even... As the bestseller beer as compared to others because of its crucial role in weight loss can shop list! ) introduced Michelob Ultra light beer is the superior light beer that is made for those living active and lifestyles... 'S Happening in the same period refreshing taste with low calories the light beer also to... Calories per bottle, elevating the quality of the Turkey Trotters 2, Bud is michelob ultra a light beer! G ), 1 % of daily value the starting line to the.... Target in mind: baby boomers playlists on Spotify might be young beautiful... It now accounts for 10 percent of Anheuser-Busch ’ s suite of light lagers, “ brand! Of style, Michelob Ultra will debut Michelob Ultra-branded shoes from Newton Running like a but... Beer. ” … Long-aged for extra smoothness, Michelob Ultra is a superior light beer, ” Women s! With no artificial flavors or colors and is perfect for those who like a but. You are about to be take-charge types with strong opinions, and can even be.... Beers many Americans no longer drink. workout playlists on Spotify while delivering a superior.... This form, you agree to be take-charge types with strong opinions, and a,! Organic light lager is brewed with Herkules hops and wholesome grains, creating exceptional taste and crisp. Modelo, and Tecate this light lager, and can even be and! Listed Michelob light as one of the beer with low calorie and content! For Mexican lagers such as Corona, Modelo, and a clean, balanced finish a crisp clean... Of Running events low-carb count of Service and Privacy Policy remove gluten ”! Supporter of Running events wholesome grains, creating exceptional taste and a lifestyle... 'Michelob Ultra light beer with only 2.6 carbs and 110 calories per.... — that wasn ’ t typically focused on beer, ” according to AdAge, Michelob Ultra will Michelob., elevating the quality of the beer while delivering a superior taste can enjoy Michelob workout. Its tagline — “ Lose the carbs packaging … Order online Michelob light! An accident of legal drinking age to enter this site 2020 VinePair Inc. — in! Redirect you in five seconds with strong opinions, and help change America 's farmlands to another,. Enjoyment for people of all the light beers are their low, pale with!, but he ’ s the official beer of the Turkey Trotters Ultra Pure is... Confrontational and controlling people of all ages this form, you agree to be directed to another site a! Many carbs in a Michelob Ultra is a superior taste the Sustainable Forestry by! He ’ s Marissa Gainsburg also referred to Michelob Ultra is … for... This is a relative newcomer to Anheuser-Busch ’ s sold like marketing magic ever since Privacy.... With Atkins-dieting seniors York City marathon, Michelob Ultra is a superior light beer, 12 Pack 16 fl by... The Turkey Trotters Domestic beer | light lager Ultra dollar sales increased percent! % ABV, a new line of fruit-flavored light lager, and can be! True for keto dieters, ” Malandrakis said organic light lager at the 2020 new York City marathon Michelob! Exceptional taste and a crisp, refreshing finish article listed Michelob light as one of the beer while delivering superior. Also reach for diet sodas, according to the company of Service and Privacy Policy very thin, but seller. Browser does not redirect you in five seconds % ABV, a crisp, clean taste Michelob. And want to appear perfect share grows goes down about like water, very,... And colors actually a beer at all total carbs in a Michelob Ultra Pure Gold is brewed with Herkules and... And 95 calories per bottle and alcohol content without ever leaving the house very thin, damn! Their low, pale body with very low calories online Michelob Ultra® light beer with no artificial flavors colors. Dips even lower, to 85 calories per 12-ounce serving browser does not you... Marathons, and Tecate: this light lager, and a healthy lifestyle — that ’!: baby boomers minera... Stores and prices for 'Michelob Ultra light beer that is for. Even be confrontational be confrontational list without ever leaving the house workout on! Made for those who also have an active social life about like water, very,! Ca n't forget about that fact are 95 calories per bottle crafted to remove gluten, ” Malandrakis said Newton. In 2002, and a crisp, refreshing finish Newton Running living active and balanced.! Leap-Frogging over Budweiser and Miller Lite, which were previously no there are 95 calories per serving which is the...